Below, beauty experts (including hair texture specialists and celebrity hairstylists ) share their top choices for a top hair care brand in the world.
Established by celebrity hairstylist Jen Atkin (renowned for coifing stars like Chrissy Teigen and the Kardashians), this professional brand strives to meet consumer needs by creating products tailored to individual textures and styles.
Oribe
Oribe is a premium haircare brand founded by legendary stylist Oribe Canales. Oribe is widely recognized by fashion and editorial hairstylists worldwide for creating products with products acclaimed by both stylists, consumers, and editors alike. By combining decades of styling expertise with cutting-edge formulations and its trademark fragrance, Oribe offers high-performance treatments tailored to all types and textures of hair for maximum beauty and performance. Oribe’s offerings represent a vast spectrum of haircare excellence–from dry texturizing sprays and shine-boosting serums, skincare-grade shampoos to hydrating conditioners, luxurious masques and oils that repair, rehydrate and protect. Oribe provides everything needed to turn everyday routines into hair-obsessive rituals! All products feature their signature green glaze.
Ouai
Ouai was founded by celebrity hairstylist Jen Atkin and has quickly amassed an enormous fanbase due to its sought-after products (such as dry shampoo foam and oily scalp supplements), chic packaging, and popularity among Kardashian-Jenner clientele. Ouai offers extensive range of shampoos and conditioners as well as unique offerings like their limited-edition Ouaisted dad hat – which have all garnered rave reviews.
Atkin understands her audience and understands their concerns about mousses – specifically stiff formulas from the 1990s – which is why she created a soft, touchable mousse that creates natural-looking waves without an iron. Plus, its scent matches up perfectly with Mercer Street, Atkin’s brand’s signature scent.
Living Proof
Living Proof’s team of MIT scientists leads with cutting-edge science. Established in 2005, Living Proof creates innovative formulas to address real world hair problems for every type and texture.
Salon staple, Keratin Complex(r) provides a comprehensive collection of products and tools designed to address curly, coily and kinky textures with products designed specifically to hydrate and revitalize those textures. Their star product is the Scalp Serum which revitalizes with an invigorating blend of oils. Plus their products are free from sulfates, parabens and synthetic fragrance – so all in all it’s a win-win-win scenario!
John Paul Mitchell Systems
This beauty brand, launched by four friends on a Hawaiian beach, remains true to their roots by upholding authenticity at scale. Their bold rebrand combines innovation and sustainability while meeting stylists’, salons’ and clients’ needs alike.
JPMS is committed to reducing its environmental footprint through initiatives such as its solar-powered distribution center, 100% hybrid vehicle fleet and planting trees for every tree shipped from their factory. They have also introduced clear products formulated with less than 10 ingredients that they’re rolling out soon.
The company prioritizes education by offering e-learning platforms that let stylists learn at their own pace, and is unveiling a revamped Pro Rewards program.
Bumble & Bumble
New York-based brand Bumble & Bumble prides itself on offering an adaptable mix-and-match approach to haircare that allows users to customize their looks based on individual needs. Their Surf line, for instance, has been featured in Brides, Elle, and Glamour magazines as a solution for creating soft ‘woke up like this’ waves with buoyant body – no sulfates are used and six featherlight oils help smooth, tame, de-frizz, detangle while giving it its signature Bumble scent!
