Protect your hair with heat protector spray before blow-drying or hot styling and use a nourishing detangling serum to maintain optimal condition of the strands.
Established in Montreal in 2022, Alcove was created with the intent of providing salon-level results through conscious products that were safe for both stylists and clients. Alcove offers a selection of salon-grade colour safe products as well as vegan haircare items that offer results while remaining ethical.
Lived-In Colour
No matter your hair color choice – sun-kissed blonde, caramel goddess or depth brunette – lived-in colour creates seamless transitions without harsh lines between each shade of colour and the next. While traditional highlights require touchups every 4-6 weeks for optimal results, lived-in color allows you to extend appointments out to 12-16 weeks while remaining effortlessly beautiful and radiant.
Alcove Hair Care was established by the Cohens in 2022 with the mission of offering conscious yet professional-grade products that supported stylists with healthy, sustainable locks. Their vegan, cruelty-free and sulfate-free formulations were carefully created in Montreal in order to fulfill this goal.
Opting for Canadian-made products not only supports your beauty routine but also strengthens local communities and economies by keeping jobs local. That’s why we love Wella, an established brand known for 135 years. Their high-performing and reliable hair coloring formulas contain no ammonia while their non-damaging color protection system will keep your colour vibrant longer.
Sleek & Shiny
No matter your hairstyle — whether slick-back bob, smooth waves or anything in between — glossy shine is key to creating gorgeous locks. Marc Anthony and Design Essentials offer iconic stylist-founded products tailored specifically for your specific type. Their weightless Balayage Exceptionnel range and Touche Velours collection protect against heat damage caused by chemical processing while fortifying and strengthening strands for silky-smooth results. With environmentally-friendly options as well as reader-approved formulas ELLE reader approval available, these Montreal beauty products will help leave your locks glowing.
Attitude Beauty Products’ clean beauty lineup is proudly hand-made in their 90,000 square-foot factory in Sherbrooke, Quebec and makes for an indulgent gift option that supports local. Try their best-selling shampoo bars, lightweight oils and shine sprays for instantaneous radiance boost.
Textured & Textured
Light is an integral component in creating the aesthetics of each strand of hair, so how light interacts with them plays an integral part in its aesthetic. Layering and texturing techniques can subtly improve natural textures or create dramatic transformations tailored specifically for each client based on density, curl pattern, and styling preferences.
Textured hair refers to any form of non-straightened locks, from loose waves and coils to coils with loose waves or tight coils. Although having textured locks is often quite flattering, they are prone to dryness and damage if neglected properly.
Colorful Black is dedicated to celebrating brands that understand the complexity of textured hair, such as Montreal-based Inhairitance founded by Abisara Machold. More than just a haircare line, Inhairitance promotes curly and kinky strands as an asset that tells stories through hair. Their Inhairitance Infused Moisture Mask nourishes and strengthens while moisturizing for ultimate breakage prevention.
