With beauty products designed to suit specific hair types, there’s something available for every need – from anti-dandruff treatments to color-protecting shampoos – among the top sellers in this field.
L’Oreal showcased several technology innovations at this year’s Consumer Electronics Show (CES), including Colorsonic – an in-home coloring device offering salon-like results – launched by founders Nicolas Hieronimus and Barbara Lavernos and presented by actress Eva Longoria herself on stage.
1. L’Oreal Paris Elvive Shampoo
If your hair is extremely dry, this best-selling L’Oreal Paris Elvive shampoo may be just what you need to restore shine and softness while detangling without tugging or pulling on knots. With such amazing reviews behind it, why shouldn’t everyone use it?
Consumer Products Division saw phenomenal growth in 2024, thanks to breakthrough innovations like Elvive Hyaluron Plump for haircare and new launches of Superstay Vinyl Ink and Bare With Me concealer by Maybelline New York. Meanwhile, Professional Products Division witnessed strong momentum thanks to Redken Shades EQ’s massive success as well as L’Oreal Professionnel’s Serie Expert Metal Detox products.
Luxury Group achieved outstanding success due to global bestsellers like Libre by Yves Saint Laurent and La Vie Est Belle from Lancome; as well as skincare innovations from Helena Rubinstein like Renergie HCF Triple Serum; Couture brands also performed strongly within the Group with successful relaunches such as those for Yves Saint Laurent and Valentino.
2. L’Oreal Paris Elvive Conditioner
For those suffering from dry strands, this protein-infused conditioner should be an essential addition. Simply apply a dime-sized amount post-shampoo and rinse.
L’Oreal Luxe’s skincare unit recorded impressive results, thanks to new launches such as MelaB3 (for targeting localised pigmentation issues) and Shades EQ. L’Oreal’s makeup division saw rapid expansion thanks to products such as Rouge Sur Mesure by Yves Saint Laurent and La Vie est Belle by Lancome.
At CES 2024, beauty giant Lancome once again demonstrated its dedication to innovation through technology and its ability to translate pipeline innovations into beauty solutions that make a difference. Notable highlights included HAPTA by Lancome; an eyebrow applicator designed to shape eyebrows to suit every facial structure; and L’Oreal Paris EverPure Cleansing Balm which delivers six benefits all in one go — cleansing, treating, detangling softening and shine! An award-winning game-changer.
3. L’Oreal Paris Elvive Mask
This hair mask for dry strands uses an effective combination of oils and botanical extracts to deliver essential moisture directly into your locks. Apply a dime-sized amount after cleansing and conditioning; leave in for several minutes, and enjoy luxuriously softened locks!
TikTok users frequently rave about this honey-infused hair oil from Sephora that provides long-lasting shine and softness without weighing down locks. Available as both mini ($25) and value ($87) sizes.
L’Oreal Group has made it part of its goal to minimize its products’ environmental footprint, by developing and offering this tool as part of their commitment. The Product Impact Index measures 14 factors impacting all aspects of production – raw materials, packaging materials, manufacturing and transportation costs as well as expected use and disposal considerations – so consumers can easily assess relative impacts when compared with similar L’Oreal products in its category.
4. L’Oreal Paris Elvive Hair Spray
An excellent hairspray is essential for women looking to maintain beautiful locks. L’Oreal Paris Elvive Hair Spray features a lightweight formula to hold styles all day, and comes complete with a fresh scent for optimal styling results.
L’Oreal Luxe division witnessed strong double-digit growth, propelled by fragrances such as Born in Roma from Valentino and MYSLF from Yves Saint Laurent as well as strong momentum from skincare brands like La Roche-Posay and CeraVe. Premium brand Helena Rubinstein sales saw significant increases; MelasylTM had also proven incredibly popular within this division; helping correct localised pigmentation marks while simultaneously improving skin tone and brightness.
Consumer Products Division experienced its best year ever since 1999, outperforming all major competitors due to innovations like Elvive Hyaluron Plump haircare range and new makeup offerings like Superstay Vinyl Ink by Maybelline New York and Bare With Me concealer by NYX Professional Makeup. Furthermore, sustainability initiatives were strengthened further as an ambitious target of 100% sustainable palm oil by 2020 was set and recognition as CDP Supplier Engagement Leader was earned.
