Davines products contain ingredients grown using regenerative organic methods at EROC, the European Regenerative Organic Center. Furthermore, Davines supports global reforestation efforts through nine Essential Haircare families that each address a unique function ranging from nourishment to hydration.
They adhere to the rigorous social and environmental performance requirements set by B Corp certification, reflecting this dedication in their business practices, from fair treatment of employees to eco-friendly packaging solutions.
Eco-conscious product development
Davines stands out in an age of greenwashing by being recognized for their commitment to sustainability, which makes their brand even more impressive.
Committed to sustainable beauty, their product development process starts from within. Formulations combine scientific rigor with artistic inspiration in their formulations using plant-based ingredients sourced through regenerative practices that help preserve biodiversity while lowering pollution levels in their surrounding environment.
Eco-friendly packaging materials such as recycled and recyclable material is of utmost importance, as is working towards minimizing carbon emissions by supporting global reforestation projects.
Davines is also certified as a B Corp company, meaning they meet stringent social and environmental performance requirements. As an early leader of sustainable beauty practices, Davines has demonstrated how ethical business practices can produce high-quality hair care products.
Eco-friendly packaging
Davines takes great pride in its commitment to sustainability. This Italian family-owned brand uses renewable energy, eco-friendly packaging, and refined botanicals in their high performing salon products; also striving to be carbon neutral by 2030 and reaching net zero status by that date.
Their plastic packaging is composed of biodegradable materials to lower its environmental impact, such as biodegradable bottles and boxes with recycled paper or cardboard lining to help minimize waste. Furthermore, their bottles have been altered so as to fit more efficiently within boxes, leading to less overall waste overall.
Essential Haircare and Naturaltech conditioner bottles, for instance, can be recycled as lovely plant pots or storage bins for smaller household items. You could also use these containers to hold diffuser reeds that enhance your favorite fragrances; those who are creative might even use them to make origami art or wrap gifts! This is a fantastic way of cutting back on plastic waste in landfills and oceans!
Eco-friendly salons
Selecting an eco-friendly salon is one of the easiest ways to make a difference, which includes purchasing products without phthalates or BPA that disrupt human development and may contribute to weight gain or fertility issues. In addition, it’s smart to opt for products not tested on animals and are endorsed by PETA.
Many salons are now using ammonia-free hair color, which is much gentler on both your scalp and locks than traditional coloring agents. This makes maintaining vibrant and long-lasting color easier and faster.
Soil health may not top our TikTok videos often enough, yet it plays an integral part of sustainable beauty routines. Davines is committed to regenerative agriculture and has joined with Slow Food and Rodale Institute to open an European Regenerative Organic Center at their headquarters in Parma Italy. Furthermore, Davines is part of 1% for the Planet and has set ambitious sustainability goals to achieve net zero emissions by 2050.
B Corp Certification
As a B Corporation, Davines is dedicated to striking a balance between profit and purpose by prioritizing people and the environment over all else. They do this through fair labor practices throughout their supply chains, contributing to organic agriculture initiatives and supporting community initiatives.
As part of their commitment to sustainable beauty, they aim to reduce their environmental impact by using recyclable and biodegradable packaging for their products. Furthermore, they work with eco-friendly suppliers, offer training activities to beauty professionals and invest in local communities.
Davines became certified as a B Corp in 2016 to validate their commitment to sustainability, which had long been at the core of their operations for 18 years. Since then, they have continually improved their performance through measurable goals and an integrative approach to sustainability; evident in their achievements under Environment impact with Life Cycle Analysis applied to product packaging which resulted in lower material usage and lighter pack weight without compromising functionality.
