Last year saw cherry-cola red locks take center stage; 2024 will usher in pecan-red locks as an auburn alternative. These vibrant, warm tones will surely become the new norm!
Topchic provides superior color protection and reliability, giving stylists confidence when creating hair transformations that turn heads. It features an extensive variety of intermixable shades to help unleash artistic expression and deliver transformations that leave an impression.
Topchic
Topchic is an intelligent color system designed to meet the needs of true color experts and deliver vibrant hues with impeccable grey coverage and an array of choices. Offering an immersive hair color experience, Topchic allows stylists to unlock their creative potential and achieve stunning results that exude confidence.
Topchic provides an unprecedented combination of versatility, performance and quality with its range of blondes, browns and reds spanning blondes to browns and reds. As Goldwell Professional Hair Color’s first cool assortment, Topchic shades retain their shine and vibrancy through wash and wear courtesy of CoolProtect Technology while Equalizer System 2.0 ensures excellent evenness from roots to ends for excellent evenness between regrowth to ends. Each Topchic shade contains IntraLipid Technology to provide incredible conditioning properties.
Oxycur Platin
Goldwell Oxycur Platin powder bleach offers a dust-free application with an improved creamy consistency for easy application and powerful lifting up to seven levels, plus conditioning polymers to maintain healthy hair during lightening process.
Oxycur Platin offers up to 21% faster processing time and features an anti-yellow system for even results. Its power and protection make Oxycur Platin ideal for all lightening services ranging from subtle highlights to dramatic lifts.
Use with either Goldwell System cream developer of 3% or 6% for optimal lift results. Mix water according to the chart and evenly apply on hair before rinsing thoroughly afterwards, possibly following with toning treatment as necessary.
Elumenation
Elumenation is an innovative physical dye that works by closing the cuticle for beautiful shine that doesn’t fade as quickly. Plus, its permanent formula without peroxide or ammonia offers restorative benefits that repair hair while colouring!
This non-oxidative color comes in an intermixable palette of 34 hues spanning from funky brights to subtle tone-on-tone fading and boasts exceptional durability, offering up to 76% more color intensity compared to other oxidative colours. Plus, grey blending with up to 100% coverage!
Goldwell’s Elumenated Natural collection is ideal for your Free-From clients and can be used on both ombre and highlights hair, as well as natural locks. The vibrant hues offer alluring coverage while leaving clients feeling beautiful!
Pure Pigments
Pure Pigments is an innovative direct dye additive from Goldwell that adds vibrancy and depth to Goldwell hair color. Conceived as part of their HD3 Dye Technology, Pure Pigments creates a concentrated ring of extraordinary color reflections which shift and change when light strikes it, offering unparalleled vibrancy for every Goldwell color product.
Stylists can personalise their colour application using @Pure Pigments to achieve holographic effects, tone-on-tone boosting and cool and pastel tones. This collection features six highly concentrated tones: Pure Yellow, Pure Orange, Pure Red and Pure Violet as well as Pearl Blue and Matte Green which soften or counteract unwanted tones.
Pure pigments combined with oxidative haircolor achieve results that are 63% brighter and up to three times more intense than standard colors; additionally they’re twice more resistant to fading than traditional direct pigments.
Color Collective
Color Collective is an artistic collaboration among three MFA artists exploring the intersection between contemporary art and tradition. Utilizing organically grown natural dyes, video footage and skill sharing, they explore the distance between people and cloth, modern appropriation of ancient traditions and the cultural economy of agriculture.
A Streambox solution gives them the power to provide immediate collaboration for DPs out in the field, while simultaneously connecting their editorial team. They can also deliver more tailored experiences to their clients that help them look their best in the final product, making Streambox an excellent fit with their business model and making them more cost-efficient in the marketplace.
