Nourishing silver maintenance conditioner for natural or bleached blond, grey and white natural or cosmetic colored hair. Formulated with neutralizing purple pigment to boost natural or cosmetic colors while neutralizing unwanted yellow reflections while providing intensive hydration and nourishment to leave hair light, silky and shiny.
Goji Berries are packed with antioxidants to preserve color intensity and Argan Oil is used to nourished the hair fibre. Free from Sulfates, Parabens and Petroatum.
Urban Shield Technology
This conditioner’s purple pigment neutralizes unwanted yellow tones for hair that looks healthy and radiant – perfect for blonde, bleached, or gray locks that have taken on warm tones over time.
Urban Shield 2014 proved that reliable technology was key. Situated up to two hours apart from each other and featuring logistics tracking and medical checkpoints as part of this comprehensive regional preparedness exercise, Toughbook devices like the Toughbook 31 rugged laptop and 19 rugged convertible tablet PC were extensively deployed during this full-scale regional preparedness exercise.
Urban Shield was initiated by the Alameda County Sheriff’s Department in 2007, funded by a Department of Homeland Security Urban Areas Security Initiative grant, and has evolved into an extensive police disaster training exposition, featuring SWAT team exercises, militarized weapons displays and equipment exhibitions, conference panels on police tactics and more. Following protests by residents against it in Oakland’s convention center, protestors eventually forced out Urban Shield altogether, but it continues each year at Pleasanton Fairgrounds instead.
Goji Berries
Goji berries are known for their high concentration of iron and vitamins C and A – essential components of immunity building that may prevent common ailments like colds as well as more serious illnesses like cancer or neurodegenerative decline. Furthermore, these super fruits also boast extremely high levels of zeaxanthin antioxidants.
Goji fruit nutrition and bioactive compounds depend on genotypes, harvesting practices and preharvest factors as well as environmental considerations that affect growth conditions. Research has demonstrated how goji fruits can improve neurologic/psychological traits while supporting better gastrointestinal/bowel function and creating stronger musculoskeletal systems.
Goji berries can help protect against free radicals and promote cellular health, particularly for eyes as they contain carotenoids that reduce oxidative damage to retina. Goji extract contains high concentrations of polyphenols with antimicrobial and antioxidant properties to ensure its effectiveness as an eye health promoter.
Argan Oil
Featuring Argan Oil for maximum shine and hydration for all blonde tones. Argan Oil promotes hair growth by providing your scalp with essential nutrients needed for thicker, longer locks.
The Anti-Yellowing Conditioner is specially formulated with Purple Pigment to neutralise yellow reflections while Goji Berries help maintain cosmetic colour by protecting it from oxidation, Litchi Extract deeply nourishes for a soft and silky appearance, and Argan Oil revitalises and strengthens hair fibres to maintain your blonde hue for up to five washes without yellow reflections. Together these components help maintain your intensity of blonde tones against yellow reflects for greater than five washes!
The Alter Ego Chrom Ego Silver Maintain Conditioner should be used with its companion shampoo to create a complete and comprehensive colour care regime, and to revive dull or lifeless locks that have become brassy over time. It can also be used on all natural blonde, grey and white-coloured locks as well as those bleached.
Purple Pigment
Antiquity saw purple as one of the most expensive dyes available, becoming associated with luxury and royalty. According to legend, Tyrian purple was accidentally discovered when Heracles (Roman god of Hercules) happened upon some murex sea snails while beachcombing and accidentally broke one open to release its magical substance; hence its name as Tyrian purple dye.
By the 15th Century, however, production of this extraordinary pigment had faded into obscurity. Although an early synthetic organic purple pigment had been developed in China around 700 BC – manganese violet was later found to have greater washing resistance and replaced it with quinacridone as one of a group of modern synthetic crystalline violets.
Alter Ego’s no-yellow silver maintenance conditioner for bleached, blond, grey and white hair boosts natural colors while neutralising yellow tones that could otherwise show. After shampooing with no-yellow shampoo, apply this product and allow it to sit on your scalp for 3-5 minutes for it to take effect.